You don’t want to take up too much of your affiliates’ time, so keep forms brief and make them as easy as possible to fill out. Affiliate onboarding is important because the early days of any relationship affiliate onboarding are crucial. Affiliate onboarding can be the difference between consistent, valuable affiliate sales and a trickle of stop-start transactions.

Make Your Affiliates Feel Welcome

By exposing new employees to different departments, they’ll be better equipped to perform their jobs. Shadowing may also make it easier for them to meet all https://www.xcritical.com/ types of team members. Spending my days writing marketing content, cycling around canals in Amsterdam and attempting to master the Dutch language. Generally, this is best to do on a personal level rather than setting general email triggers. Consider sending a check in email or scheduling a time to call to talk face-to-face. You can set up email triggers for different events and customize them with different messages.

How to conduct affiliate marketing keyword research for better content strategy

Try including navigational keywords like “homepage,” “contact,” and “near me” to optimize your content for navigational intent. People browsing with navigational search intent usually look for brand or website names. It also lists long-tail keywords in question form, giving you ideas of what people are searching for related to your phrase. For this tutorial, we’ll use “pet food” as our seed keyword to start the keyword research process. One of the biggest misconceptions in affiliate marketing is that selling anything and everything will lead to more profits. While that’s possible, it’s not recommended for the same reason a boutique wouldn’t try to sell groceries.

• In addition to having a dedicated email, you may also want to add a time to meet affiliates face-to-face through free video conferencing.
• These final steps and maintaining an ongoing commitment to improving your affiliate onboarding process, you’ll create an environment where affiliates feel supported, educated, and empowered to succeed.
• To get to know your affiliates and build meaningful relationships with them, it’s essential to cultivate a sense of trust and transparency.
• Being upfront and transparent will benefit both parties in the long run.
• If you have remote employees, onboarding them may look a bit different.
• They’re trying to make a quick decision about which affiliate program can make them money, and if you can’t showcase this, then they’ll likely move on to the next one quite quickly.

Why Affiliate Onboarding Is Important

Your business can apply for a virtual payments rebate and employee spend tracking card called Tipalti Card. Schedule an online orientation session for new affiliate partners with a choice of recurring dates throughout the year near their joining date. Affiliates rely on marketing materials to effectively promote your products or services. By providing them with a range of resources, you empower them to create compelling campaigns. Initially you can do this yourself, but as the number of affiliates in your program grows, you can also set up a mentorship system so experienced partners can help new members get started. This both frees up time for you and fosters a sense of community among your team.

Multi-Currency Addon: Calculate Affiliate Commissions from Any Currency

Also, send them the onboarding schedule via email so they know what to expect on day one. This can mean documents such as the project charter (a document describing project goals, vision, team, etc.), or communication tools such as Slack. You should also ensure that all team members are set up with their necessary workspace and equipment. The strength of your team will be crucial to the success of your project. Collect end-user feedback with in-app surveys throughout your new user experiences and continue to implement changes based on the insights you collect.

If you have remote employees, onboarding them may look a bit different. Encourage them to socialize with other team members through email, chat or video calls. Use screenshots or screen shares for training, allow easy access to important documents and check in frequently.

Now, if it’s a launch, like, hey, we’re launching in April, it’s January. Number two, you need to include images you know that your affiliates might need. Going through the same scripted onboarding process with them both might not produce the best results. Although guides are very helpful, even the best ones won’t cover all questions or problems your affiliates might have. Whether you hire a manager to take care of affiliates or oversee them yourself, it’s crucial that they know who they should reach out to and on what channel in case any questions or issues arise. Your new affiliates are likely to have plenty of questions regarding their responsibilities, company rules, and the affiliate tools they will be using.

Explore how Acceleration Partners’ industry-leading expertise and affiliate marketing management services can help you achieve your goals. That said, our Affiliate Services team will be available to you on day one of the affiliate onboarding process. This critical team will work with your distributorship on virtually any need — from answering specific questions about our processes to training you on our various technology platforms. Their goal is to set you up for success and ensure that you achieve it. That’s also why this team is available to you long after the onboarding process. Affiliate marketing is an important subset of relationship marketing called partnership marketing.

If they haven’t already, this makes it easy (and inviting) for them to respond to you with questions or concerns. You can’t expect people to understand what you want from them if you make your terms and conditions incredibly complicated though. You might also invite them to Facebook groups, forums, or relevant Slack teams. Or, maybe you decide to introduce them to your existing team in some creative way, such as putting a spotlight on them in your newsletter.

A great way is to share with them the company’s vision, mission and core values. I’m not writing about this as a therapeutic exercise (though thank you, I feel much better now). Many times, company onboarding is merely providing an overview of benefits, an intro to technology and handing out ID cards. Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University.

But now you have the onboarding plan, what to do when your affiliates sign up and how to get them started fast with making some sales. So I mentioned that upcoming episode that’ll be coming up in two or three episodes. The number nine thing we want to do when we’re onboarding our affiliates is get them their first sale quickly.

This not only makes the onboarding process smoother for them; it also cuts down on the amount of support you (or your affiliate managers) need to provide. Part of the affiliate onboarding process is setting expectations and one of the best ways to do this is with your affiliate terms and conditions. Your affiliates will have seen this information when they signed up, but it’s important you continue to stress the value of this document. To find profitable keywords for affiliate marketing, define your niche and use a keyword research tool to gather insights based on your chosen metrics. Once you compile potential keywords, make sure they align with search intent and your marketing goals.

If your affiliates require additional compliance checks (some regulated markets and sectors have these requirements) the ID verification and business paperwork process can be automated too. The faster you can onboard an affiliate and get them ready to promote you the quicker your sales can roll in. Try to implement these processes and build an expectation for it in your first touch responses so that affiliates can gather the documentations they need ahead of time. Affiliates are busy people, they work with upwards of brands and the longer it takes to get a link, be onboarded and get started promoting your offer, the slower the results for your brand. While your new affiliates might know how to make content for their given audience, they will need material from you for promoting your products or services. Having company-branded materials available for affiliates right at the start helps in two ways.

It can be tempting to go after high-volume, generic keywords, but the competition on those can make it tough to rank well. Instead, try mixing in some related or secondary keywords throughout your content. This way, you’ll have a better shot at ranking for multiple keywords, which can bring in more traffic. Inspecting competitors’ keywords is a great way to spot gaps and opportunities in your own affiliate strategy. You might find topics they haven’t covered in depth or profitable keywords they’ve overlooked, which you can target to bring in more traffic.

Employees need to understand how to be successful in their new role and how success is measured. Don’t hesitate to ask current employees what they did or didn’t like about their first day. This information can give you some valuable insight on how to plan first days going forward. If possible, let your new employees complete these forms electronically so they don’t have to deal with the hassle of printing them and filling them out manually.

I had an interactive, immersive, innovative three-day onboarding-palooza. I remember playing some fun games and meeting some really interesting people across the organization. As a learning and development professional, I thought the design of the program was engaging and cutting-edge. I was so excited to be part of a company that had created and delivered something so incredible. On Thursday, I got to my desk all pumped up, knowing this was going to be the best job ever and that I’d forge a successful and long-lasting career that I could be proud of.